According to Albert Breer the Lions last ditch attempt at landing Cliff Avril was $30 million over three years with a reported $20 million in guarantees.

 Cliff Avril rejected Lions offer of $30 million

Apparently Cliff feels that he is worth more than that, and quite frankly whether he is or isn’t, he will likely get paid accordingly.  He has no reason not to play under the franchise tag this year which will reward with $10.6 million for the season, and next year he will become an unrestricted free agent and if he doesn’t like the Lions’ offer, the young pass rusher will have no shortage of suitors.

The Lions would love to keep Cliff around, he is a key part of their defensive scheme, but make no mistake about it, he is not an élite pass rusher in the NFL.  Cliff posted his best season with 11 sacks in 2011, but it was done while primarily being blocked one on one, rarely facing the double teams that the leagues première pass rushers face.  He is ideally suited for the wide 9 defensive front, and honestly would not be as productive in some other systems.  Cliff also gets the luxury of being part of an 8 man rotation, allowing the edge rusher to be fresh more often, something most other teams can not afford to do.  Lastly, as much as I love Cliff’s attitude, athleticism, and motor; he isn’t that good against the run.  The wide 9 system makes it look worse than it is, but he is not great at stacking the edge at the point of attack. Read more here…